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Open letter to Dr. Valentino Parlato, director of "Il Manifesto" How to navigate the Chinese

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[...] Coincidences aside, it should be emphasized as the story of Google in China has experienced in recent times contrasts with the government authorities who have implicitly facilitated the consolidation of Baidu in the Chinese market. Last July, the U.S. search engine has been obscured because accused of failing to meet the demands of the so-called campaign against vulgarity considered guilty and to facilitate searches of web pages containing pornographic material. Some studies have subsequently crossed highlighted that Baidu is much less reliable in preventing the reporting of erotic sites on line (Google does not
There is
- in China, personal blog January 14, 2010). ___________________________________________________________

• The story of Google in China almost always passes through the memory of the pact signed between Mountain View and the Chinese government in 2006 to about filters research in order to avoid objectionable content, in Beijing. There's actually a lot more and the content of the Chinese year of Google can not call into question those who believe that the rift made by the head of the company, is due to an unattractive market. True that Baidu is a leader, but it is also true that the search engine in China is a rapidly growing market. It is not just a search engine: it's suite of navigation, email, downloads, services and mobile

as it may be difficult to predict what the actual intentions dell'eclatante gesture Google, it should be noted that since 2006 - the year when he entered the Chinese market under the guidance of Li Kaifu - The U.S. web giant was unable to obtain results very positive, not by chance that the profits are about half those recorded by Baidu. Google.Cn Yet, while the victim of misunderstandings with the authorities local, managed to record a relentless success that translates to 36% of presence in the search engine market in China, this should be added that the average person lives in an urban environment, shall be investigated and shows a strong familiarity with technology. Features not to be underestimated also in terms of the now unstoppable development of the Chinese phone market Google Clash - China, scenarios, published in China Agi January 15, 2010).
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Lee [Kai Fu] went to work predicting a long time, as a good Chinese, for the assertion in Middle-earth of the search engine uses. Between 2008 and 2009 launched its service to mp3 through agreements with Chinese web sites. Then in June 2009 from the first creaking: first the charge of vehicular pornography, then in September the sensational resignation of Chinese boss Lee Kaifu, via Twitter. He, on the day of the tear with Google China has tweeted a message that states one of the readings in the popular Chinese Web, "a captain should never escape their commitments, especially if they are aware that the ship is sinking. "

[...] Lo scorso 4 settembre LiKaifu, presidente di Google China si è dimesso dal suo incarico.
La notizia ha suscitato sorpresa tra gli addetti ai lavori. Li è stato a detta di molti un vero artefice dei grandi successi di Google nello stato di mezzo. Sebbene Google, soprattutto nello scorso luglio, sia stato vittima di oscuramenti dovuti al mancato filtraggio di materiale pornografico, bisogna riconoscere tuttavia che oggi il più famoso motore di ricerca vanta il 29,1% del mercato cinese, e ciò lo deve anche all'ingegnere di Taipei che si è impegnato ad introdurre in Cina servizi come Google Maps, Google Music Search (quest'ultimo con interessanti risultati) e Google Translate. Google rappresenta today the only major example of foreign companies able to enter the Web convincingly in the Chinese market, a market where other giants like eBay and AOL Yahoo! accuse good deal of effort to be present for several years despite (Li Kai Fu . published personal blog September 6, 2009).

[...] A few months later another key episode: the resignation of the director of Google China: Li Kaifu , according to some, gained little from the predisposition of the leadership ' U.S. company to handle the demands of the Chinese government about

(Google it does not fit - in China

, personal blog January 14, 2010).

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[...] Among other considerations, it is worthwhile to propose a tweet Li Kaifu, which complains that "a captain can not abandon its commitments, even if the ship is sinking" (Google there is - in China , personal blog January 14, 2010).

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Google's ambitions in China seemed to go well beyond the traditional line that combines advertising e search. Il vero asso nella manica è costituito dalla piattaforma operativa open source di telefonia mobile Android, pronta a sbarcare in Cina. Forse un'intenzione che ha preoccupato non poco competitors e governo cinese. Una delle tante chiavi interpretative di un labirinto di cui ancora non si intravede un'uscita, ma in cui attori principali potrebbero essere gli utenti cinesi, molto più vivi e creativi di quanto si pensi o di quanto venga spesso comunicato.

[...] L’effettivo abbandono da parte di Google del mercato cinese influenzerebbe negativamente anche i risultati di Android, il sistema operativo presente in molti smartphone. Tra gli attori che subirebbero the most serious consequences, there are definitely some mobile phone giants, including Motorola and HTC (the latter Taiwan).
Although some industry experts, however, tend to emphasize the independence of Android by Google - but not the complementary-allied actors, abandoning the Chinese market from Google would consolidate Microsoft's position in the field of operating systems ( Clash Google - China, scenarios
, published Agi China January 15, 2010).

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Thanking you in advance for your attention, I greet you cordially hope very much that this kind of coincidences are just mere coincidence and not a clumsy work-it-yourself journalism.

Gianluigi Negro