24. 
In the Chinese market for venture capital, e-commerce is one of the three most profitable segments of the industries related to the Internet. E-commerce via mobile phone "is the sector where growth prospects appear to be more promising. Taobao (e-commerce platform C2C, which boasts more than 145 million registered users and only half of that in 2009 he recorded business transactions worth € 8 billion) has provided these days the launch of three handsets customized products in partnership with China Telecom, Lenovo Mobile and TCL Communications.
Q: Dr. Negro, in the place of expert and "fan" of the Chinese web, what can we expect from the "courtship" of Taobao in the field of e-commerce mobile?
A: The initiative of the Taobao demonstrates, again, full of expectation, the conditions were very encouraging. In this regard it should be noted that not only Taobao is the industry leader in China's C2C, but has proven over time to be able to read the best instances of its consumers. In 2008, the estimates provided dall'Analysys International reveal that Taobao would cover more than 87% of online transactions in China, as opposed to Eachnet, a leasing company which was acquired by eBay in 2003 but has not yet delivered results enhanced . The cabinet is definitely the border of the future, very hungry by operators and local sectors as evidenced by the recent market entry of the iPhone. According to the latest CNNIC report users who connect via mobile are 155 million (over 46% of all Internet users), hence the great expectations in termini di servizi. L’iniziativa di Taobao potrebbe tuttavia avere un’altra chiave di lettura. Un rapporto del CIW di inizio dicembre calcola che lo shopping online cinese ha registrato 119.52 miliardi di yuan nella prima metà del 2009, ma le previsioni di inizio anno suggerivano che l’e-commerce cinese avrebbe raggiunto 250 miliardi di yuan. Difficile conseguire un risultato del genere. A questo dato va aggiunto che attualmente l’e-commerce mobile registra il 10,3% sul settore. L’interesse per le potenzialità del mobile sono comunque confermate anche da altri attori; d’altra parte Baidu ha avviato dal 2007 una serie di collaborazioni con i principali operatori di telefonia mobile al fine di prepararsi all’avvento dei servizi 3G. D: Facendo un passo indietro e basandosi sulle sue ricerche, potrebbe fornirci il "profilo" dell’utente medio di Taobao? Quali sono le motivazioni che lo spingerebbero nell’acquisto del nuovo cellulare che, provvisto di software Taobao, gli permetterebbe l'accesso diretto a tutte le applicazioni, incluso il sistema di messaggeria istantanea Wangwang? R: In generale chi acquista online rientra in una fascia d’età che può considerarsi giovane (dai 18 ai 30 anni) e con una disponibilità economica che si aggira dai 1000 ai 3000 yuan (dai 100 ai 200 euro circa). La maggior parte di questo tipo d’utenza vive nelle cosiddette città di first band, such as Beijing, Shanghai and Guangzhou. Taobao is likely to invest on them but will target a female target because they are more accustomed to shopping online (the latter choice was one of the main reasons that established the success of Taobao on eBay). Wangwang difficult it can be seen as an incentive to buy the device, especially given the clear dominance of mobile QQ (QQ instant messaging system). Nevertheless Wangwang will still be a tool certainly welcome to compete in an interactive way on the characteristics of the products purchased, not by chance 43.3% of online buyers is following with interest the advice found on the Net We come to another topic. At the turn of the months of November and December, China Mobile, followed closely by China Unicom and China Telecom, has suspended the tax on their WAP site traffic in order to curb the "inappropriate adult content" in the present ' mobile Internet, and has undertaken a parallel evaluation of the contents of each site. The mobile content companies and service providers, as well as application developers, suffered heavily in the turn of the screw instead of the three state-owned telephone companies and they feel discriminated against heavily in the development of their business.
Q: Dr. Negro, stands out among his interests the subject of the complaint. Believes that the crackdown driven by the three-state telephone companies has been "suggested" by the government? In this case, the sites "implicated" in the list were only those of the campaign antivolgarità or some other category would be put on trial?
A: Government action is certainly very present, but it is also associated with a growing activism among non-state actors (including several software companies) operating in a seemingly disinterested to make the Web more than the Chinese " harmonious "as possible. The so-called campaign antivolgarità do not seem to have been impeccably planned. A few days ago, for example, has been overshadowed a site of a gay organization that was intended to alert the user on the phenomenon of AIDS have been blacked also several bit torrent sites, although some of them had permission to operate. It 'obvious that it is increasingly difficult to monitor the proliferation of Web 2.0 tools, and probably will be even more with the more aggressive of 3G devices. In June 2008 clashes Wengan have shown that Chinese civil society were able to expose the scandal through an intensive exchange of text messages. After one year, the advent of many web 2.0 tools has definitely made it easier and more complete This exchange of information, so much so that the V Chinese Blogger Conference that was held in Lianzhou (near Guangzhou) discussed the importance of microbog mainly through the phone. Should be added that in the medium term, the disappointment of mobile content and service providers and application developers is reflected in restricted funding opportunities. While partnerships with telecom operators are a "necessary step" to reach mobile users, on the other hand they cool the enthusiasm of venture capitalists willing to bet on them. A: The initiative of the Taobao demonstrates, again, full of expectation, the conditions were very encouraging. In this regard it should be noted that not only Taobao is the industry leader in China's C2C, but has proven over time to be able to read the best instances of its consumers. In 2008, the estimates provided dall'Analysys International reveal that Taobao would cover more than 87% of online transactions in China, as opposed to Eachnet, a leasing company which was acquired by eBay in 2003 but has not yet delivered results enhanced . The cabinet is definitely the border of the future, very hungry by operators and local sectors as evidenced by the recent market entry of the iPhone. According to the latest CNNIC report users who connect via mobile are 155 million (over 46% of all Internet users), hence the great expectations in termini di servizi. L’iniziativa di Taobao potrebbe tuttavia avere un’altra chiave di lettura. Un rapporto del CIW di inizio dicembre calcola che lo shopping online cinese ha registrato 119.52 miliardi di yuan nella prima metà del 2009, ma le previsioni di inizio anno suggerivano che l’e-commerce cinese avrebbe raggiunto 250 miliardi di yuan. Difficile conseguire un risultato del genere. A questo dato va aggiunto che attualmente l’e-commerce mobile registra il 10,3% sul settore. L’interesse per le potenzialità del mobile sono comunque confermate anche da altri attori; d’altra parte Baidu ha avviato dal 2007 una serie di collaborazioni con i principali operatori di telefonia mobile al fine di prepararsi all’avvento dei servizi 3G. D: Facendo un passo indietro e basandosi sulle sue ricerche, potrebbe fornirci il "profilo" dell’utente medio di Taobao? Quali sono le motivazioni che lo spingerebbero nell’acquisto del nuovo cellulare che, provvisto di software Taobao, gli permetterebbe l'accesso diretto a tutte le applicazioni, incluso il sistema di messaggeria istantanea Wangwang? R: In generale chi acquista online rientra in una fascia d’età che può considerarsi giovane (dai 18 ai 30 anni) e con una disponibilità economica che si aggira dai 1000 ai 3000 yuan (dai 100 ai 200 euro circa). La maggior parte di questo tipo d’utenza vive nelle cosiddette città di first band, such as Beijing, Shanghai and Guangzhou. Taobao is likely to invest on them but will target a female target because they are more accustomed to shopping online (the latter choice was one of the main reasons that established the success of Taobao on eBay). Wangwang difficult it can be seen as an incentive to buy the device, especially given the clear dominance of mobile QQ (QQ instant messaging system). Nevertheless Wangwang will still be a tool certainly welcome to compete in an interactive way on the characteristics of the products purchased, not by chance 43.3% of online buyers is following with interest the advice found on the Net We come to another topic. At the turn of the months of November and December, China Mobile, followed closely by China Unicom and China Telecom, has suspended the tax on their WAP site traffic in order to curb the "inappropriate adult content" in the present ' mobile Internet, and has undertaken a parallel evaluation of the contents of each site. The mobile content companies and service providers, as well as application developers, suffered heavily in the turn of the screw instead of the three state-owned telephone companies and they feel discriminated against heavily in the development of their business.
Q: Dr. Negro, stands out among his interests the subject of the complaint. Believes that the crackdown driven by the three-state telephone companies has been "suggested" by the government? In this case, the sites "implicated" in the list were only those of the campaign antivolgarità or some other category would be put on trial?
A: Hard to predict what will happen, although they are three additional categories that should be read with different perspectives. The control of mobile content promises difficult, given the growing autonomy of users to circumvent censorship systems. Chinese Blogger Conference last forever, for example, the well-known blogger Zhou Shuguang (Zola as the best known) has shown different ways to access Twitter although the service is still out of game China. The role of service providers has so far shown that it is difficult to achieve a state of sustainability beyond government lines (often difficult to interpret), on the other hand it is appropriate to record the ferocious media campaign against Google last July, accused of facilitating the research of pornographic material. A unique choice if you think that Baidu available filters even less efficient. Google has a market share of just below 35% (Baidu has about 65%) and showed - at least in recent years - to respect the people of the net trying to negotiate with government bodies. Clearly, the U.S. company has tried to avoid cases such as Shi Tao who have established the substantial failure di Yahoo in Cina. Questo episodio dimostra come il sistema cinese preferisca servizi locali, sia per un ritorno economico all’interno del Paese sia per un monitoraggio meglio riuscito sui contenuti. Gli operatori cinesi sembrano maggiormente apprezzati anche nel caso degli application developers; basti pensare al recente flop di Apple store e al sempre più marcato successo registrato da 91 assistant (91.com) di proprietà della Net Dragon Websofr del Fujian, già leader di settore nel gaming online. Proprio nel gaming online si annidano le aspettative più grandi anche per le conquiste fuori confine. La blasonata e lucrosa Happy farm, application che occupa molti profili dei SNS nostrani, è Made in China, per esempio. Q: One last question: Some industry experts believe that China's mobile Internet market is still immature, that at present there is no relevant product and that its full bloom will be achieved in five years. Considering the pace of growth of Chinese Internet users (according to the 24th statistical report on the development of the Internet published last July by the CNNIC, the Chinese would be more than 338 million people and occupy the top spot in world rankings), and evaluating patterns of use Chinese web, share that view? A: The mobile internet market is not yet well defined, and this explains the absence of "products in rilavanti the market. "But we can not underestimate the potential of the Chinese web: the micropayment system offered by QQm as well as the growing phenomenon of love and the importance of the avatar in the apartment SNS, show that even in this area, China he just needs time to present the public with quality products with Chinese characteristics. Innovation aside, I think it should highlight the successes that have managed to get Baidu and Alibaba - have long been very active in gaining market share in Asia (Japan in particular) - in just ten years old e. Maybe it's just a matter of time. of Giulia Ziggiotti
by Alessandra
Spalletta
A heartfelt thanks to Julia and to Alessandra for your interest in me.
An invitation to our readers to follow the initiatives of the China portal Agi 24, tip and reliable source that professionals are of the highest level.
Some initiatives China24 Agi:
The interview section
under the heading "The word" expert "
an advance on the book" Letters from China "
by Alessandra
Spalletta
A heartfelt thanks to Julia and to Alessandra for your interest in me.
An invitation to our readers to follow the initiatives of the China portal Agi 24, tip and reliable source that professionals are of the highest level.
Some initiatives China24 Agi:
The interview section
under the heading "The word" expert "
an advance on the book" Letters from China "
Gruppo Poppu Pawā!!! 
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