La competitività dei SNS cinesi sarà garantita da una nuova offerta di servizi. E-commerce for example, showed a stronger male counterparts (14.5%) than women (10.9%), the opposite situation in the trade of virtual goods in which women (19.8 %) are more active than men (15.8%), the female component is also more prevalent (23.0%) in the online gaming than men (20.8%).
. For example, instant messaging services (31.1%),
The use of mobile phone to access SNS is very strong among high school students (47.8%). Another interesting fact is offered by the online gaming practiced by 47.5% of respondents and below the age of primary school.
, and those
phone (44% of subjects who have one less than 500 yuan and 47% of those that do not exceed 1000 yuan monthly) and for the online gaming (28.7% of subjects does not exceed 500 yuan per month).
The potential for marketing these SNS in China are very marked and promising. Most netizens (29.9%) seems very responsive to recognize advertising campaigns through direct involvement, this is achieved through the ability to vote and comment through consultations, the advertising of a product. Other forms of advertising recognition by users are the creation of "groups" that recall the names or characteristics of goods (26.6%) and the more passive form of banners on your page staff of netizens (22.1 %).
Of extreme interest is the evaluation del
l’efficacia della pubblicità nei SNS cinesi: il
e interessanti. Al contrario vi è un 30,1% che sostiene di non essere mai stato colpito da pubblicità particolari nei social network. Il 19,1% degli intervistati registra un apprezzamento moderato, mentre il 9,6% non è mai stato colpito da inserzioni pubblicitarie. Il genere femminile si dimostra decisamente molto più reattivo nel riconoscere la pubblicità presente nei SNS. Discorso which is reflected in the vote and evaluation of advertising (33.8% compared with 26.5% of the male gender). Same thing with regard to membership groups with a name relating to a particular brand (27.3% compared to 25.9% of the male component) and the recognition of advertising on the profile page (24.5% versus 19.9% \u200b\u200bof the male component).
The level of education is a very important aspect. Among the most relevant information is useful to highlight how the 41.5% of users with a title higher than the degree recognizes groups with similar name to that of a brand. At the same time, 32.5% of those without any education is able to recognize the advertising found on the homepage of the social network (as opposed to 13.2% of subjects with a higher education at graduation). Talking about people with higher education, you can compare two figures: 37.7% of them likes to judge and vote campaigns, but 28.3% in the same group does not appreciate any kind of advertisement found in SNS .
CNNIC published the "2009 Chinese Internet users of social networking applications Report"
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